Ikea breaking away from clean spaces

The Generational shift is a mega trends generator in all categories... Insights for everyone in this superb study from Ikea: 22000 households surveyed in 22 countries.

What Ikea found was that our fundamental notions of home and family are experiencing a transformation. For instance, people who marry later may spend more years living with roommates. If couples delay having children—or choose to remain child-free—they may choose to live longer in smaller apartments. As people live longer, we might find more multigenerational homes, as parents, children, and grandchildren all cohabit under one roof.

Ikea designers created six different homes focused on particular demographic trends with a mega insight: in mind: 29% of people surveyed around the world felt more at home in other places than the space where they live every day. A full 35% of people in cities felt this way.

Ikea is breaking away from the clean, minimalist spaces usually found in its catalogs. Instead, it has designed homes that are busy and colorful, serving as canvasses for self-expression.

https://www.fastcompany.com/90383582/see-ikeas-6-visions-for-how-well-live-in-the-future?